// RElATIONShIPS
/ REVIEW 2012
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These exhibitions in turn support the
tourism sector, and directly contribute
to the Government’s pledge to
strengthen Queensland’s tourism
industry. Collaborative tourism
strategies build on the Gallery’s
achievements as a significant cultural
tourism destination.
The international exclusive to-
Queensland exhibitions ‘Matisse:
Drawing Life’ (3 December 2011 –
4 March 2012), ‘Modern Woman:
Daughters and Lovers 1850–1918:
Drawings from the Musée d’Orsay,
Paris’ (24 March — 24 June 2012)
and ‘Portrait of Spain: Masterpieces
from the Prado’ (21 July – 4 November
2012) were attended by over
239 300 people. The Gallery’s visitor
surveys revealed approximately 36%
of exclusive-to-Brisbane-exhibition
visitors were from interstate and
overseas.
Exhibition-specific economic
contribution estimates calculated
in 2012 included ‘Matisse: Drawing
Life’ — $4.59 million economic benefit
and 221 068 total visitor nights in
Queensland; and ‘Portrait of Spain’
— $4.72 million economic benefit
and 245 123 total visitor nights in
Queensland. This is incorporated in
an estimated accumulated economic
benefit of more than $58.47 million
since the Gallery became a two-site
institution in 2006.
ViSiToR pLACE of RESiDEnCE
‘mATISSE: DRAWING lIFE’
51% METROPOLITAN BRISBANE
17% REGIONAL QUEENSLAND
21% INTERSTATE
11% OVERSEAS
‘mODERN WOmAN’
37% METROPOLITAN BRISBANE
17% REGIONAL QUEENSLAND
38% INTERSTATE
8% OVERSEAS
‘PORTRAIT OF SPAIN’
46% METROPOLITAN BRISBANE
23% REGIONAL QUEENSLAND
27% INTERSTATE
4% OVERSEAS
Installation view of ‘Portrait of Spain:
Masterpieces from the Prado’, featuring
Charles IV, Prince of Asturias
(
Carlos IV,
príncipe de Asturias
) c.1765 by Anton
Raphael Mengs, Queensland Art Gallery,
July 2012
Exclusive-to-Queensland exhibitions play an important role
in profiling Brisbane as a cultural destination, encouraging
visitors to, and generating expenditure in, Queensland.
CulTuRAl TOuRISM
